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Shore Beach Service


If you have visited Hilton Head Island’s beaches, you are probably familiar with Shore Beach Service. We are on the beach in the lifeguard highchairs, under the red beach patrol umbrellas, or driving the red beach patrol vehicles. If you are new to the island, let us introduce ourselves and help you have a great vacation!

Hilton Head Island is blessed with some of the safest waters on the east coast, as gentle sloping beaches and offshore sandbars generally create calm surf conditions. However, always be cautious in the ocean and please follow our beach safety tips and beach rules to ensure a safe and enjoyable day.


Beach Rentals


Serving Hilton Head since 1974, Shore Beach Service is the island’s premier beach equipment rental service. We provide the rental of umbrellas and chairs anywhere throughout the beach.


We are the only company on Hilton Head Island that sets up the equipment for you daily, saving you the hassle so you can have a more relaxing and enjoyable vacation. Body boards, sailboats, kayaks and beach cycles are also available at our numerous rental locations on the beach.


We are open for rentals

for 2015!



Join Our Team!



Shore Beach Service provides the beach patrol for Hilton Head Island’s 13.5 miles of beach. The beach patrol includes about 80 lifeguards from across the country and around the world. As a member of the South Atlantic region of the United States Lifesaving Association (USLA) since 1989 and a Certified Agency of the USLA for Open Water Lifeguarding since 1995, our lifeguards are held to the USLA’s high standards of training. We are always looking for physically fit individuals with outstanding customer service skills to join our team.


August 5, 2015

Congratulations to Zac Laffin our 2015 Lifeguard of the Year & Matt Arzenti, our Rookie of the Year for 2015!

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July 1, 2015 

A lot has happened since we last updated the blog.  Hopefully you have followed our Twitter feed and Facebook page for updates.  Our local competition ended last Wednesday, with rookie supervisor Taylor Smith captaining her team Taywatch to victory.  Smith's team ammassed 2085 points-a team point record.  4th year guard Zac Laffin had 2 first place finishes and a second to earn the title of Men's Overall Champion, while rookie Hope Andrews won both swim events to take Women's Overall Champion.  Laffin and Andrews will be part of our regional team, which will be headed to Carolina Beach, NC July 15 &16 to compete against guards from up and down the east coast.  Team memebers are listed below.



Weather and Tides


@ShoreBeachSvc Twitter