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Shore Beach Service


If you have visited Hilton Head Island’s beaches, you are probably familiar with Shore Beach Service. We are on the beach in the lifeguard highchairs, under the red beach patrol umbrellas, or driving the red beach patrol vehicles. If you are new to the island, let us introduce ourselves and help you have a great vacation!

Hilton Head Island is blessed with some of the safest waters on the east coast, as gentle sloping beaches and offshore sandbars generally create calm surf conditions. However, always be cautious in the ocean and please follow our beach safety tips and beach rules to ensure a safe and enjoyable day.


Beach Rentals


Serving Hilton Head since 1974, Shore Beach Service is the island’s premier beach equipment rental service. We provide the rental of umbrellas and chairs anywhere throughout the beach.


We are the only company on Hilton Head Island that sets up the equipment for you daily, saving you the hassle so you can have a more relaxing and enjoyable vacation. Body boards, sailboats, kayaks and beach cycles are also available at our numerous rental locations on the beach.


Our 2014 beach rental season has opened!! 

Join Our Team!



Shore Beach Service provides the beach patrol for Hilton Head Island’s 13.5 miles of beach. The beach patrol includes about 80 lifeguards from across the country and around the world. As a member of the South Atlantic region of the United States Lifesaving Association (USLA) since 1989 and a Certified Agency of the USLA for Open Water Lifeguarding since 1995, our lifeguards are held to the USLA’s high standards of training. We are always looking for physically fit individuals with outstanding customer service skills to join our team.


April 18, 2014


Our 2014 beach season is well under way  Unfortunately, the weather hasn't completely cooperated. While we've seen some beautiful days every week, we've also seen a bit of rain every week.  The RBC Heritage is back this week as well, and of course everyone is excited to have the PGA golfers here!  If the wind keeps up, the 17th and 18th holes should be treacherous!  Hopefully they can squeeze in all the golf between rain drops before the end of the day on Sunday.   


Our profile for this week is Zach Laffin, one of several of our lifeguards who is or was a college swimmer.  Zach is also one of 10 guards on staff this summer who hail from Indiana.


Zach Laffin


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