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Shore Beach Service


If you have visited Hilton Head Island’s beaches, you are probably familiar with Shore Beach Service. We are on the beach in the lifeguard highchairs, under the red beach patrol umbrellas, or driving the red beach patrol vehicles. If you are new to the island, let us introduce ourselves and help you have a great vacation!

Hilton Head Island is blessed with some of the safest waters on the east coast, as gentle sloping beaches and offshore sandbars generally create calm surf conditions. However, always be cautious in the ocean and please follow our beach safety tips and beach rules to ensure a safe and enjoyable day.


Beach Rentals


Serving Hilton Head since 1974, Shore Beach Service is the island’s premier beach equipment rental service. We provide the rental of umbrellas and chairs anywhere throughout the beach.


We are the only company on Hilton Head Island that sets up the equipment for you daily, saving you the hassle so you can have a more relaxing and enjoyable vacation. Body boards, sailboats, kayaks and beach cycles are also available at our numerous rental locations on the beach.


We are closed for rentals until

March 2015.



Join Our Team!



Shore Beach Service provides the beach patrol for Hilton Head Island’s 13.5 miles of beach. The beach patrol includes about 80 lifeguards from across the country and around the world. As a member of the South Atlantic region of the United States Lifesaving Association (USLA) since 1989 and a Certified Agency of the USLA for Open Water Lifeguarding since 1995, our lifeguards are held to the USLA’s high standards of training. We are always looking for physically fit individuals with outstanding customer service skills to join our team.


November 19, 2014


Taytlor smithWe are excited to announce the addition of Taylor Smith to our management team.  Taylor just completed her 4th season with Shore Beach Service, and was our Lifeguard of the Year for this season.  She is from Rice Lake, Wisconsin, and graduted from University of Wisconsin-La Crosse in May, where she was the captain of the swim team while majoring in Business Management and Spanish.  Taylor has earned a spot our lifeguard team for regionals in each of her seasons with us, winning 7 medals in total.  The past two years, she has been the Women's Overall champ at our local competition, setting a record for most individual points this past season.  We recently decided to expand our mangement team, so her addition to the staff does not come due to losing any of our 2014 supervisors. 


November 12, 2014


Each November, the United States Lifesaving Association (USLA) holds its Fall Board of Directors Meeting.  This Fall's meeting in Virginia Beach, Virginia, was attended by our Director & South Atlantic Region Vice President Ralph Wagner, as well as Shore's Operations Manager Mike Wagner.  Tom Gill and his Virginia Beach Lifesaving Service staff were outstanding hosts, as they are for everything they host.  After the three-day meeting, came back excited about starting a Junior Lifeguard program on Hilton Head Island next season, as well as using some strategic planning practices that were learned in the educational seminar.


Our latest lifeguard profile is Charlotte Lechner, a second year guard who swims for the University of Evansville Purple Aces.


Charlotte Lechner





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