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Shore Beach Service


If you have visited Hilton Head Island’s beaches, you are probably familiar with Shore Beach Service. We are on the beach in the lifeguard highchairs, under the red beach patrol umbrellas, or driving the red beach patrol vehicles. If you are new to the island, let us introduce ourselves and help you have a great vacation!

Hilton Head Island is blessed with some of the safest waters on the east coast, as gentle sloping beaches and offshore sandbars generally create calm surf conditions. However, always be cautious in the ocean and please follow our beach safety tips and beach rules to ensure a safe and enjoyable day.


Beach Rentals


Serving Hilton Head since 1974, Shore Beach Service is the island’s premier beach equipment rental service. We provide the rental of umbrellas and chairs anywhere throughout the beach.


We are the only company on Hilton Head Island that sets up the equipment for you daily, saving you the hassle so you can have a more relaxing and enjoyable vacation. Body boards, sailboats, kayaks and beach cycles are also available at our numerous rental locations on the beach.


We are closed for rentals until

March 2015.



Join Our Team!



Shore Beach Service provides the beach patrol for Hilton Head Island’s 13.5 miles of beach. The beach patrol includes about 80 lifeguards from across the country and around the world. As a member of the South Atlantic region of the United States Lifesaving Association (USLA) since 1989 and a Certified Agency of the USLA for Open Water Lifeguarding since 1995, our lifeguards are held to the USLA’s high standards of training. We are always looking for physically fit individuals with outstanding customer service skills to join our team.


January 8, 2015

Happy 2015 to everybody!  It was quiet around Shore's office over the holidays, as a lot of our winter staff head back home to frigid places like Wisconsin, Nebraska & Illinois to visit their families. We got into the Christmas spirit early with a fancy office Christmas tree.  We also had a fantastic dinner party at Michael Anthony's with our current staff.   We are now all back to work. and Scott & Hannah have already hired 8 new guards for the 2015 season & are conducting interviews with several more.  If you are interested in lifeguarding for us on the beach, please get you application in soon as positions will be filled quickly.


Our latest "Throwback Thursday" profile is Ashley McDaniel.  Ashley was our 1998 Lifeguard of the Year.  While most of our Lifeguard of the Year winners have spent a few seasons with us before winning, Ashley made such an impression that she won in her rookie season.  She quickly moved up the ranks to supervisor. 


Ashley McDaniel


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Hometown:  Charlotte, NC

College:  North Carolina State

How did you hear about Shore Beach Service? Through other friends in Charlotte. There was no internet back then! Ha!

How many years did you work for Shore Beach Service?  Over the span of 4 years, but 3 summers in total.


Weather and Tides


@ShoreBeachSvc Twitter